A few years ago, after we had first created the fictional world of XPT, my brother (who’s a lot more familiar with the art world than I was then or now) alerted me to Finnish artist Alvar Gullichsen’s Bonk Business Inc.
> …a multiglobal industrial enterprise at the forefront of 3rd millennium technologies. The company is the world leader in fully Defunctioned Machinery, Cosmic Therapy applications, Advanced Disinformation Systems (ADS), Repacked consumer products and LBH (Localized Black Hole) technology.
The machines, photographs, products, artifacts, graphics and written history that made up the world of Bonk were exhibited widely in the mid to late 90s and the company even featured in the first issue of Fast Company in a 1995 article entitled The Finnish Company that’s Never Done. Also worth checking out are Bonk team member Magnus Scharmanoff’s images of the various Bonk machines.
I was reminded of all of this when I discovered (by looking up the exact meaning of the cycling term Bonk on Wikipedia!) that Bonk’s web presence hadn’t stagnated as a bunch of first-generation websites and that there’s now a shiny modern website for the Bonk Museum in Uusikaupunki.